The struggle countries face to keep their identity and traditions alive in an increasingly mechanized and global world is proving to be an uphill task. But in the villages of India, in the craft communities, the identity survives. You can find it in the nimble fingers that weave intricate designs, in the hands that shape our pottery, in the deft strokes that create masterpieces of tribal art or in the carvings by stone artisan and so much more. It is these crafts that speak the untold tales of who we are and where we come from. It is these craft communities that form the core of our identity.
It is with the purpose of protecting this identity, that the Crafts Council of India (CCI) was established in 1964. The CCI is a registered not for profit Society head-quartered in Chennai, Tamilnadu. It is one of the few organizations in India run entirely by volunteers.
The Crafts Council of India works relentlessly to revitalise these craft communities, to help them pass on the traditional knowledge and skills to the next generation. It works with artisans to move them into new systems that will help link them to contemporary markets. Efforts are being made to train them to use modern technology where feasible in production.